Research is largely driven by commercial interests. Alpha is projected to be the world’s largest generation, with more than ...

A recent study looks at how the youngest generation is saving up for the future and the top 10 companies they’re spending on.

A look at the world’s next generation, Generation Beta, which will be made up of babies being born this year.

Every new generation bears a stigma — could this one be the worst? The title “Generation Beta” — a cohort that was first ...

We’ve heard so much about the mental health struggles of American teenagers. But Generation Alpha is more self-confident than Gen X ever was -- and that's a benefit.

Despite being part of the most tech-savvy generations, Gen Z and Alpha are surprisingly more susceptible to online scams than ...