Research is largely driven by commercial interests. Alpha is projected to be the world’s largest generation, with more than ...

Headlines about Gen Z and Gen Alpha often describe these groups as incapable, indolent iPad kids, linking young people with ...

This article explores why Gen Z and Gen Alpha are struggling to afford life in the USA, touching on key areas such as housing ...

Digital technology is already making “kids’ earnings” a common practice, greatly shaping Gen Alpha’s online habits on the one ...

Despite being part of the most tech-savvy generations, Gen Z and Alpha are surprisingly more susceptible to online scams than ...

Generation Z is entering the workforce unprepared, lacking essential skills and work ethic, and both parents and educators ...

As Gen Alpha beg their parents for £50 retinol creams and host parties at popular beauty retailers, Charlotte Cripps, a mum ...

And then came the definitive phrase: “Nothing tastes as good as skinny feels,” which Kate Moss — the greatest exponent of ...

A look at the world’s next generation, Generation Beta, which will be made up of babies being born this year.

Instagram influencer shared a hilarious reel of her daughter grappling with a cassette player, humorously confusing it for ...

Did you know Gen Alpha isn’t the youngest generation anymore? January 1st marked the start of “Gen BETA”, people born between ...

Genmab wisely chose not to pursue GEN3014 further, focusing instead on its existing pipeline projects. Click here to read an ...