Research is largely driven by commercial interests. Alpha is projected to be the world’s largest generation, with more than ...

This article explores why Gen Z and Gen Alpha are struggling to afford life in the USA, touching on key areas such as housing ...

Headlines about Gen Z and Gen Alpha often describe these groups as incapable, indolent iPad kids, linking young people with ...

Digital technology is already making “kids’ earnings” a common practice, greatly shaping Gen Alpha’s online habits on the one ...

Despite being part of the most tech-savvy generations, Gen Z and Alpha are surprisingly more susceptible to online scams than ...

A recent study looks at how the youngest generation is saving up for the future and the top 10 companies they’re spending on.

Generation Z is entering the workforce unprepared, lacking essential skills and work ethic, and both parents and educators ...

Every new generation bears a stigma — could this one be the worst? The title “Generation Beta” — a cohort that was first ...

A new survey finds that content creation and video-game development are the top career aspirations for today’s kids.

And then came the definitive phrase: “Nothing tastes as good as skinny feels,” which Kate Moss — the greatest exponent of ...

A look at the world’s next generation, Generation Beta, which will be made up of babies being born this year.

Instagram influencer shared a hilarious reel of her daughter grappling with a cassette player, humorously confusing it for ...