Digital technology is already making “kids’ earnings” a common practice, greatly shaping Gen Alpha’s online habits on the one ...

Discover why Imperial Brands remains a strong buy with attractive FCF yields, robust cash generation, and shareholder returns ...

As Gen Alpha beg their parents for £50 retinol creams and host parties at popular beauty retailers, Charlotte Cripps, a mum ...

I spotted a great LinkedIn post about the overeagerness of brands to embrace the ‘bestie’ tone of voice. This ...

And then came the definitive phrase: “Nothing tastes as good as skinny feels,” which Kate Moss — the greatest exponent of ...

Kontoor Brands stock was impacted by investor concerns such as rising tariffs and economic uncertainty, as well as its Helly ...

MBCS, the media-fuelled creative content practice within the IPG Mediabrands network, and leading Halal personal care brand ...

Sideqik, a GameSquare (NASDAQ:GAME) company focused on influencer marketing and intelligence, has signed a multi-year ...

Much like millennials and smartphones, the current combination of Gen AI and Generation Alpha is one of the biggest impacts ...

In marketing, like in fashion, anything old can be new again. “Newstalgia,” or putting a modern spin on classic products ...

Such are the trials of social media in the modern age. So is it any wonder that nine in 10 women take up to 50 photos before ...