Digital technology is already making “kids’ earnings” a common practice, greatly shaping Gen Alpha’s online habits on the one ...

A new survey finds that content creation and video-game development are the top career aspirations for today’s kids.

The maker of Buldak has quickly ramped up an agile marketing team in the U.S. to capitalize on the brand’s retail growth and consumer love.

Discover why Imperial Brands remains a strong buy with attractive FCF yields, robust cash generation, and shareholder returns ...

Foot Locker’s quarterly results missed Wall Street’s expectations as total sales decreased due to Gen Alpha and Gen Z’s “cautious” spending habits.

A recent study looks at how the youngest generation is saving up for the future and the top 10 companies they’re spending on.

its largest brand partners, use of discounts to clear out old inventory. This has caused Gen Z and Gen Alpha to flock to Nike’s low prices that Foot Locker cannot match. This year, Gen Alpha and ...

Samyang Foods, the maker of Buldak, sprung into action as the video went viral. Just a month later, the brand engineered another moment designed for virality, delivering a Buldak-themed party ...

I spotted a great LinkedIn post about the overeagerness of brands to embrace the ‘bestie’ tone of voice. This ...

Generation Beta takes its name from the Greek alphabet, but for some parents—and every school-age child—its connotation is ...