Research is largely driven by commercial interests. Alpha is projected to be the world’s largest generation, with more than ...

Kids these days are growing up in a remarkably different consumer landscape than prior generations. The estimated 46 million ...

The 2025 Common Sense Census report surveyed the media consumption habits of Gen Alpha children aged zero to eight years. This is the first post-pandemic examination of changes in children's screen ...

Discover the latest Gen Z slang and Gen Alpha lingo, from 'bae' to 'kms' and 'wtttp.' Explore the evolving language of youth culture.

We’ve heard so much about the mental health struggles of American teenagers. But Generation Alpha is more self-confident than Gen X ever was -- and that's a benefit.