Headlines about Gen Z and Gen Alpha often describe these groups as incapable, indolent iPad kids, linking young people with ...

Research is largely driven by commercial interests. Alpha is projected to be the world’s largest generation, with more than ...

Digital technology is already making “kids’ earnings” a common practice, greatly shaping Gen Alpha’s online habits on the one ...

Instagram influencer shared a hilarious reel of her daughter grappling with a cassette player, humorously confusing it for ...

As Gen Alpha beg their parents for £50 retinol creams and host parties at popular beauty retailers, Charlotte Cripps, a mum ...

"Turning the TV off became easier, and sometimes, they would even walk away to play before the show was over." ...

The Australian dream of buying a home is only getting tougher, which means financial literacy and good savings skills need to ...

Elon Musk has expressed concern about the declining U.S. birth rate. It's true, millennials and Gen Z are having fewer kids: ...

Social media is driving the “Sephora kids” epidemic, as beauty brands and pre-teen influencers fight for the attention of Gen Alpha – children ... we are and what we like, what we’re ...

Many of parents of Gen Zers are part of Gen X, but it doesn't seem like Gen Z will be following in their footsteps.

As one of the things that terrified Gen X as kids that turned out to be no big deal, swallowing gum isn't truly that big of a ...

And then came the definitive phrase: “Nothing tastes as good as skinny feels,” which Kate Moss — the greatest exponent of ...