Headlines about Gen Z and Gen Alpha often describe these groups as incapable, indolent iPad kids, linking young people with ...

Research is largely driven by commercial interests. Alpha is projected to be the world’s largest generation, with more than ...

Digital technology is already making “kids’ earnings” a common practice, greatly shaping Gen Alpha’s online habits on the one ...

A new survey finds that content creation and video-game development are the top career aspirations for today’s kids.

We’ve heard so much about the mental health struggles of American teenagers. But Generation Alpha is more self-confident than Gen X ever was -- and that's a benefit.

Instagram influencer shared a hilarious reel of her daughter grappling with a cassette player, humorously confusing it for ...

A recent study looks at how the youngest generation is saving up for the future and the top 10 companies they’re spending on.

Every new generation bears a stigma — could this one be the worst? The title “Generation Beta” — a cohort that was first ...

"Turning the TV off became easier, and sometimes, they would even walk away to play before the show was over." ...

The Australian dream of buying a home is only getting tougher, which means financial literacy and good savings skills need to ...

Generation Beta takes its name from the Greek alphabet, but for some parents—and every school-age child—its connotation is ...

Elon Musk has expressed concern about the declining U.S. birth rate. It's true, millennials and Gen Z are having fewer kids: ...