Research is largely driven by commercial interests. Alpha is projected to be the world’s largest generation, with more than ...

Foot Locker’s quarterly results missed Wall Street’s expectations as total sales decreased due to Gen Alpha and Gen Z’s “cautious” spending habits. The sneaker retailing giant’s total ...

HOUSTON, March 03, 2025 (GLOBE NEWSWIRE) -- Gen Unison published its Gen Alpha Screen Time Guide for parents and educators after a new study reveals that 40% of US 2-Year-Olds have tablets.

We figured that something had caused a disconnect between us and Generation Alpha. I had still been keeping up with the Gen-Z slang words like GOAT, stan, lit, and even it’s giving; I would half ...

It can be difficult to keep track of all the new words Gen Z and Gen Alpha say on a consistent basis. Cap? Rizz? Sometimes it can feel like your child, teenager or even young adult are speaking a ...

The cohort's behaviors, values and expectations set them apart from previous generations. Gen Alpha is growing up in an era of heightened health consciousness. As the first generation to come of ...

The 21st century has introduced new challenges and opportunities in parenting. As we raise Generation Alpha (born 2012-2024) and Generation Beta (born 2025-2039), it is crucial to adapt parenting ...

HOUSTON, March 03, 2025 (GLOBE NEWSWIRE) -- Gen Unison published its Gen Alpha Screen Time Guide for parents and educators after a new study reveals that 40% of US 2-Year-Olds have tablets. The ...

A young boy has gone viral for confronting his mother over the bizarre explanation she gave him about how babies are made. Didi is mom to an 11-year-old son, Rodney, who recently learned about the ...

In a video on TikTok last year, a young girl from Texas is seen opening her birthday presents, breaking down in happy tears at one specific gift: a pink multipack of her favorite instant ramen, Buldak ...