Matt Murray uses Reddit as his primary resource for understanding his teen son, mastering the lingo enough to use it in his ...

It’s been a minute since Lifehacker looked at the slang of Generation Z—long enough that Generation Alpha has had time ... Gleek: An older slang term that is gaining prominence lately ...

Gamification – Almost 60% of Gen Alpha have (as kids or teenagers) already discovered new brands, and are more likely to buy ...

Gen Alpha slang, from “slay” to “rizz,” is baffling parents and leaving adults scrambling to decode the new vocabulary.

And, of course, one thing that brought Generation Alpha some semblance of joy—TikTok—could be banned. This is a generation of ...

From “mewing” and “slaying” to “sigma” and “rizz,” the lingo of Gen Alpha is baffling parents more than ever before. “When we ...

A rising wave of Gen Alpha slang is sweeping the internet, baffling parents as they try to decode the meanings behind viral terms like “rizz” and “gigachad.” The world of Gen Alpha slang ...

Discover how Generation Alpha values and chooses brands committed to ethical practices and social responsibility.

The year 2025 marks more than just another turn of the calendar, it signals the arrival of a new generation, Generation Beta, ...

Are you a print subscriber? Activate your account. By Ad Age Staff - 2 hours 11 min ago By Ad Age and Creativity Staff - 2 hours 28 min ago By Jack Neff - 3 hours 14 min ago 4 hours 25 min ago 6 ...