Discover how Generation Alpha values and chooses brands committed to ethical practices and social responsibility.

After losing their homes in the LA fires, teenage girls are finding confidence and feeling beautiful again thanks to beauty ...

Sephora playing host to skin care and makeup-obsessed tweens and young teens on their special days is the latest trend in the Gen Alpha-led “Sephora kid” mania, a trend that sees preteens spending ...

From “mewing” and “slaying” to “sigma” and “rizz,” the lingo of Gen Alpha is baffling parents more than ever before. “When we ...

Matt Murray uses Reddit as his primary resource for understanding his teen son, mastering the lingo enough to use it in his ...

The skincare brand is attempting to reconnect with its core audience through a tie-up with comedian Iliza Shlesinger for a ...

Health experts have taken notice and spoken out about the physical harm that skin care products, which are marketed to young girls, can cause.

Gen Alphas love their skincare. Here is a roundup of the latest and safest products that are full of personality yet appropriate for young skin.

When Katie Gray was in high school, getting her driver's license was a sacred rite of passage. All she could think about was ...

Starring Comedian Iliza Shlesinger, the new campaign embraces elder millennials and Gen X, giving adult skincare a playful, ...

Middle school teacher and content creator Philip Lindsay breaks down the latest lingo tweens and teens are using.

Say hello to Gen Alpha, the kids born between 2010 and 2024, who are already reshaping how we communicate. If you’ve overheard a group of teens and tweens chatting lately and thought, “Are they ...