Research is largely driven by commercial interests. Alpha is projected to be the world’s largest generation, with more than ...

Headlines about Gen Z and Gen Alpha often describe these groups as incapable, indolent iPad kids, linking young people with ...

Instagram influencer shared a hilarious reel of her daughter grappling with a cassette player, humorously confusing it for ...

Generation Beta takes its name from the Greek alphabet, but for some parents—and every school-age child—its connotation is ...

If you’re an Instagram connoisseur––like this writer who scrolls through Reels and memes for hours as if it’s a full-time job––you’ve probably seen posts proclaiming, “Your brain isn’t fully developed ...

He decided to open a chapter of Tri-Alpha, a national first-generation student honor society, at MSU this semester. Hassan is a part of the FLI program, and he arrived at MSU while Covid-19 ...

Google’s trying to make waves with Gemini, its flagship suite of generative AI models, apps, and services. But what’s Gemini? How can you use it? And how does it stack up to other generative ...

Alpha measures if a manager's skill, not luck, adds investment value beyond market returns. Understanding alpha helps investors avoid paying for market risk (beta) that can be managed ...

We figured that something had caused a disconnect between us and Generation Alpha. I had still been keeping up with the Gen-Z slang words like GOAT, stan, lit, and even it’s giving; I would half ...

But it scares me." —Anonymous 3."High schooler here. While I will say a lot of the guys in my generation can be horrible people, I think the majority of their behavior is learned from their ...