Research is largely driven by commercial interests. Alpha is projected to be the world’s largest generation, with more than ...

Overgeneralizing workers based on birth year creates artificial divides that overlook more pressing issues affecting people ...

Gen Zers were born between 1997, when Tony Blair came to power in the UK, and 2012, when London hosted the Olympics. Many ...

The year 2025 marked the introduction of a new generation, at least according to demographers at McCrindle, an Australia-based research firm that claims credit for coining the name of the ...

Mark McCrindle, the demographer and social researcher ... a father of twin boys who were born in January, told The Journal. “Gen Z, Gen Alpha and Beta are placeholder names until something ...

A look at the world’s next generation, Generation Beta, which will be made up of babies being born this year.

People are utterly convinced that the new name given to all babies born in the last three months has a hidden meaning.

This new climate of connectivity makes the leap from Gen Z to Alpha the largest in history, according to McCrindle - even bigger than than from Baby Boomers to Gen X, who experienced the invention ...

Generation Beta takes its name from the Greek alphabet, but for some parents—and every school-age child—its connotation is ...

McCrindle. "Understanding Generation Alpha." Pew Research Center. "Defining Generations: Where Millennials End and Generation Z Begins." Nagata, Jason M. and et al. "Screen Time Use Among US ...