The Economist1d
Meet Generation Alpha
Research is largely driven by commercial interests. Alpha is projected to be the world’s largest generation, with more than ...
The Wall Street Journal on MSN8d
A new generation is here. Its name is already an insult.
Generation Beta takes its name from the Greek alphabet, but for some parents—and every school-age child—its connotation is ...
Gen Unison Creates Gen Alpha Guide on Recommended Screen Time by Age
The 2025 Common Sense Census report surveyed the media consumption habits of Gen Alpha children aged zero to eight years. This is the first post-pandemic examination of changes in children's screen ...
Foot Locker’s Q4 results reveal struggle to attract ‘cautious’ Gen Alpha, Gen Z shoppers
Foot Locker’s quarterly results missed Wall Street’s expectations as total sales decreased due to Gen Alpha and Gen Z’s “cautious” spending habits.