Gamification – Almost 60% of Gen Alpha have (as kids or teenagers) already discovered new brands, and are more likely to buy ...

Gen Alpha’s slang terms have puzzled parents who now use Google and online forums to learn their kids’ lingo. Getty Images Her niece, a trendy 10-year-old named Avery, said that a gift of ...

A rising wave of Gen Alpha slang is sweeping the internet, baffling parents as they try to decode the meanings behind viral terms like “rizz” and “gigachad.” ...

If you’ve ever been left confused trying to understand what it means to be “skibidi” or “sigma” by Gen Alpha - you’re not ...

Gen Alpha, born from the early 2010s onwards, is the first generation to grow up entirely in the digital age. They are highly adept at navigating multiple digital platforms, favoring interactive ...

Picture: TikTok @damonsharpe Comedian and Gen Alpha mum Kalah Lovegrove jokes about ... Ashely Fell says it helps them “to identify with people of their own generation.” ...