Americans can't get enough of side hustles — the gigs allowing them to earn extra cash outside of their 9-5 jobs — and young ...

The arrival of Generation Beta marks the end of Generation Alpha, which includes those born between 2010 and 2024. Mark McCrindle predicts that by 2035, 16 per cent of the world's population will ...

Gamification – Almost 60% of Gen Alpha have (as kids or teenagers) already discovered new brands, and are more likely to buy ...

Generation Beta officially starts this year. Researchers have already predicted the world they will come of age in.

And, of course, one thing that brought Generation Alpha some semblance of joy—TikTok—could be banned. This is a generation of ...

Generational disillusionment is a complex issue that has impacted every cohort, from Baby Boomers to Generation Alpha ...

Discover how Generation Alpha values and chooses brands committed to ethical practices and social responsibility.

Large-scale AI integration mirrors technological milestones that defined previous generations, such as the internet and ...

A rising wave of Gen Alpha slang is sweeping the internet, baffling parents as they try to decode the meanings behind viral terms like “rizz” and “gigachad.” ...