Hubba Bubba has been a mainstay on the bubble gum scene for decades ... aside from distinct labeling and packaging by Wm.

Mars Wrigley is spending millions of dollars ... Theories abound to explain gum’s shrinking bubble. Some say it has simply fallen out of fashion, no longer associated with youthful rebellion ...

Wrigley’s Extra gum, known variously as Orbit, Yida and Freedent in international markets, has unveiled a global redesign by design consultancy Elmwood. The new brand identity revolves around the idea ...

Wrigley?s 5 Gum has signed as the first brand to sponsor MTV?s Music Meter application and Web properties. 5 Gum will be sponsoring MTV?s Music Meter for the next two months. MTV claims that the Music ...