Juicy Fruit gum is fruity, sure, but what kind of produce are we talking about here? The more complete answer might just make ...

Wrigley’s Extra gum, known variously as Orbit, Yida and Freedent in international markets, has unveiled a global redesign by design consultancy Elmwood. The new brand identity revolves around the idea ...

The now-ubiquitous bar code started out 40 years ago when a pack of Wrigley's gum was scanned. How's the barcode evolving in the age of mobile technology? GS1 U.S. president and CEO Bob Carpenter ...

Mars Wrigley is spending millions of dollars in a bid to restore chewing gum to its former glory with consumers, starting with an international ad campaign that jettisons typical category promises ...

Wrigley?s 5 Gum has signed as the first brand to sponsor MTV?s Music Meter application and Web properties. 5 Gum will be sponsoring MTV?s Music Meter for the next two months. MTV claims that the Music ...

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A disgruntled investor lawsuit against cannabis company Parallel reveals details of the firm formerly led by William "Beau" Wrigley Jr. Investors sue chewing gum billionaire Beau Wrigley and the ...