Research is largely driven by commercial interests. Alpha is projected to be the world’s largest generation, with more than ...

Fashion trends, in the macro sense ... But she does not think the online trend madness will slow down anytime soon. Enter Gen Alpha, whose eyes are already racing across screens.

"I have been sharing fashion content online since 2009, and as someone chronically online, it has been interesting to see the growing discourse around millennial versus Gen Z style, with both ...

A recent study looks at how the youngest generation is saving up for the future and the top 10 companies they’re spending on.