Research is largely driven by commercial interests. Alpha is projected to be the world’s largest generation, with more than ...

This article explores why Gen Z and Gen Alpha are struggling to afford life in the USA, touching on key areas such as housing ...

The lingering damage of Covid lockdowns is helping to shape a generation of workers who are “unlike any other that has come ...

Generation Beta officially arrived on Jan. 1, successors to Gen Alpha. While the name follows the conventions of the Greek alphabet, its connotation is less scholarly and more sus for some young ...

Mark McCrindle, the demographer and social researcher responsible for coining “Gen Alpha” and “Gen Beta,” insists that the monikers have “no inherent meaning,” telling the Wall Street ...

Generation Alpha is set to inherit and will be forced to put up with a much warmer planet. This was the warning highlighted ...

Ageism in the workplace isn’t just outdated—it’s a competitive risk. This is the year to harness diverse perspectives, ...

Foot Locker’s quarterly results missed Wall Street’s expectations as total sales decreased due to Gen Alpha and Gen Z’s “cautious” spending habits.

The report also highlights shifting player engagement trends, with Gen Z and Gen Alpha leading ... technological shift isn’t just shaping the future - it’s defining it.” ...