After Christmas, there was an eruption of stories covering how children and teens have changed their wish lists from toys to beauty products, showing their rapid maturation compared to previous ...

Poppi’s viral Super Bowl influencer gifting campaign backfired when social media users started criticizing its choice of ...

It’s not that Gen Z doesn’t believe in experts. Rather, it’s that social media has rewired the way they think about ...

Byrna Technologies' price target soars to $86 with innovative marketing, robust financials, and new product launches. Click ...

The NFL is partnering with influencers, part of the league's evolving marketing strategy to reach younger viewers.

Hundreds of creators have swarmed New Orleans for Super Bowl 59, getting paid big contracts to make content for brands like ...

As consumers look to cut sugar intake, Zevia PBC aims to ensure its natural sodas are affordable and accessible to all ...

Discover how Generation Alpha values and chooses brands committed to ethical practices and social responsibility.

After losing their homes in the LA fires, teenage girls are finding confidence and feeling beautiful again thanks to beauty ...

Contributing to the German beauty company’s strong growth trajectory were its U.S. business and social media backing.

Whether a skincare enthusiast or not, K-beauty is a term well-known among young Indians. Elaborate 10-step skincare routines, an obsession with multi-step skincare, sheet masks, rice water, and snail ...