No matter how good their intentions, creators are still able to make money off of telling people to spend less.

After Christmas, there was an eruption of stories covering how children and teens have changed their wish lists from toys to beauty products, showing their rapid maturation compared to previous ...

Poppi’s viral Super Bowl influencer gifting campaign backfired when social media users started criticizing its choice of ...

It’s not that Gen Z doesn’t believe in experts. Rather, it’s that social media has rewired the way they think about ...

Byrna Technologies' price target soars to $86 with innovative marketing, robust financials, and new product launches. Click ...

If you don’t have a teen in your household, the popularity of e.l.f. Beauty—No. 3 on Fortune’s list of fastest growing companies last year—might take you by ...

January setbacks, but competitive pricing, TikTok virality, and DTC strengths signal a rebound. Read an investment analysis ...

The NFL is partnering with influencers, part of the league's evolving marketing strategy to reach younger viewers.

As the 2024 NFL season concludes, viewership and engagement among Generation Z and Generation Alpha has hit a record high ...

As consumers look to cut sugar intake, Zevia PBC aims to ensure its natural sodas are affordable and accessible to all ...

Discover how Generation Alpha values and chooses brands committed to ethical practices and social responsibility.