Sports Business Journal18h
Players Era Festival could set tournament precedent in NIL era
Events like the Players Era Festival -- a “first-of-its-kind, NIL-driven” basketball tournament featuring some of the top ...
Players Era Festival 2024: Bracket, teams, schedule for college basketball tournament
The first ever Players Era Festival college basketball event has arrived. Here's what to know, including the bracket, scores, ...
Players Era Festival organizers betting big NIL is the future of college basketball tournaments
Players Era Festival organizers have done what so many other have tried. They bet their fortunes in Las Vegas that a big ...
How ‘And1′ T-shirts helped get Texas A&M men’s basketball team in Players Era Festival
This week, William’s Texas A&M men’s basketball team will participate in the inaugural Players Era Festival in Las Vegas, an ...
Notre Dame Men's Basketball in Las Vegas for Players Era Festival
The Fighting Irish are set to showcase their talents in Las Vegas at the Players Era Festival. Here's what to expect.
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Sears scores 24 in overtime win in first game of Players Era Festival
No. 9 Alabama defeated No. 6 Houston 85-80 in a thrilling overtime finish in its first game of the Players Era Festival.  The ...