Unlike traditional marketing, which tends to be a one-way street, sports sponsorship allows brands to become an integral part ...

Scoring a single point as Max Verstappen wrapped up the title, Marc Surer says Sergio Perez should've announced his ...

If you’re at all familiar with Formula One, then you’re familiar with its famous car launches. Prior to each new season, all ...

In Vegas, when the circus comes to town, it’s hard to tell who’s performing. Drivers. Fans. Influencers. And now, Ford Motor Company, gearing up to make a ...

The Cadillac F1 team will utilize power units built by Ferrari until GM begins producing its own engines in 2028.

The 11th team will be called Cadillac F1 and be run by new Andretti Global majority owners Dan Towriss and Mark Walter.

Max Verstappen has now gone 11 consecutive races without a victory in Formula 1, but he's extended a streak that means far ...

A Cadillac team is set to compete in Formula One in 2026, with racing legend Mario Andretti playing a key role.

Despite Max Verstappen securing his fourth world championship title, his father, Jos Verstappen, noted that Max is no longer ...

Red Bull driver Max Verstappen, fresh from securing his fourth championship in Las Vegas, has revealed thoughts about ...

The Cadillac F1 team will initially be a customer team in 2026—with its engine supply to be determined. Cadillac is expected ...