The latest data from NielsenIQ indicates that rural areas have become the primary driver of consumption growth in the FMCG ...
Earlier this year, FCB/SIX India made several other senior appointments to support its growth plans. In March, Chinmay ...
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Meta faces the multi-million dollar penalty for funnelling sensitive user data to advertisers, as South Korea tightens its ...
The platform will roll out to over 50,000 content creators in the Amazon Influencer Program in the coming weeks.
Financial profit is often attributed as the main reason agencies continue to work with fossil-fuel clients. Experts in the ...
In an era where ‘fast and flashy’ often defines advertising campaigns, Bisleri’s #FlavourOfLove attempts to buck the trend ...
According to a study by CNN International Commercial and MTM, 78% of marketers listed improving brand awareness and ...
The automobile company will focus on localisation with a digital-first approach to establish an emotional connection with consumers for the newly launched vehicle.
A 2021 study published in the Journal of Nutritional Science highlighted a critical prevalence of vitamin deficiencies across ...