Is commerce, not creativity, now the main engine of ad growth?

Hype marketing has become one of the most powerful levers for brands in the social media era. With platforms acting as the ...

Expanding upon his current remit as CCO of BBH India, Bhattaccharya will drive Propagate India’s creative vision and sharpen ...

India continues to be one of the most optimistic consumer markets globally. 61% of consumers expect continuous good times ...