The FMCG giant’s ambitious new boss will increase social media investment from 30% to 50% of its total marketing spend.

The deal could give WPP, which owns a 40% stake in the research company, a new source of cash after the ad giant suffered a ...

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Former creative partner Polina Zabrodskaya alleges 'harassment and discrimination' after raising concerns about campaigns.

Campaign group is urging shareholders to demand greater transparency on fossil fuel-related risks before approving the merger ...

To succeed in this new era, paid media teams prioritise even stronger collaboration with key partners across the industry. We ...

Throughout March and April, Campaign US will be calling upon the industry to vote for the greatest American ad of the 21st ...

Publicis Flame is the latest to ignite, created after Santander appointed Publicis Groupe to its global creative and media ...

The advertising industry accounts for 3-4% of global emissions – twice that of the aviation industry – according to research from the IAB. With this in mind, Campaign wanted to explore whether adland ...

Incumbent WPP first won the business in 2021, forming a bespoke unit called WPP Open X dedicated to the beverage brand client ...

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Campaign has been expanding its global footprint, launching in Canada, Germany and Indonesia in 2024. Gideon Spanier, UK ...