Americans say Patagonia, Honda, and Moderna have the best reputations among high-profile companies, according to recent research from The Harris Poll and Axios. The annual report was based on data ...

Median and average conversion rates for landing pages vary significantly by industry and by type of page, according to recent research from Unbounce. The report was based on an analysis of data ...

Discover strategies to manage subscription price increases effectively, balancing customer retention and revenue growth in ...

Advertising & Promotions - This infographic looks at what major YouTube ad formats are, how they work, and what benefits each ...

Americans of all ages tend to now use social media daily, but platform preferences vary significantly among the various generations, according to recent research from The Manifest. The report was ...

A highly popular social media post isn't just great in its own right—it's also an incredible opportunity to set yourself up for future success. If you play your cards right when one of your pieces ...

Which social media marketing trends will be big deals in 2022? To find out, Hootsuite surveyed 18,100 marketers around the world, spoke with industry leaders, and examined third-party data. An ...

Before a new company or product is launched, a team of marketers has been busy behind the scenes, carefully curating the complex set of pieces and parts that make up the brand. From the brand name to ...

Most companies base their market segmentation on available fields in their CRM, their clients' purchase history, or other digital behaviors identified within their business. Those with marketing ...

Brand evangelists are special people. They are passionate about your brand, and literally go out of their way to sing its praises to fellow customers. Just as sports teams have fans, brands have ...

The term "disloyalty program" is not what it may seem (a program designed to lose credibility in the eyes of your customers). Instead, and perhaps surprisingly, it is a form of effective ...

Paid search visits have a 35% higher conversion rate for e-commerce websites compared with visits from organic search, according to a recent report by MarketLive. The report, which was based on data ...