Gen Z is remixing IPL into memes, reels, and fantasy leagues — but are they really watching the matches? Experts break down ...

Google has opposed the DOJ’s proposal, arguing that structural remedies such as forced divestitures exceed the scope of the ...

We are proud to present the esteemed jury members who bring a wealth of experience, insight, and integrity to this year's ...

As part of the overhaul, GroupM has eliminated global CEO positions across its major agencies—EssenceMediacom, Mindshare, and ...

From haute couture to witty copy, brands brought their A-game to the Met Gala buzz, in this article, we take a look at the ...

In the retail space, Google is expanding commerce and retail media opportunities within the platform. Brands will have access ...

Wynn-Williams, who has authored a book on her time at Meta, told the U.S. Senate that the company could detect emotional ...

The guide encourages advertisers to align business goals with appropriate KPIs and offers insights into how different tools ...

As digital access transforms viewership, a once-elite sport finds millions of new fans. In this article, we explore Formula 1's remarkable rise in India, a nation traditionally dominated by cricket.