Gen Z is remixing IPL into memes, reels, and fantasy leagues — but are they really watching the matches? Experts break down ...

Google has opposed the DOJ’s proposal, arguing that structural remedies such as forced divestitures exceed the scope of the ...

As part of the overhaul, GroupM has eliminated global CEO positions across its major agencies—EssenceMediacom, Mindshare, and ...

From haute couture to witty copy, brands brought their A-game to the Met Gala buzz, in this article, we take a look at the ...

In the retail space, Google is expanding commerce and retail media opportunities within the platform. Brands will have access ...

Wynn-Williams, who has authored a book on her time at Meta, told the U.S. Senate that the company could detect emotional ...

The guide encourages advertisers to align business goals with appropriate KPIs and offers insights into how different tools ...

As digital access transforms viewership, a once-elite sport finds millions of new fans. In this article, we explore Formula 1's remarkable rise in India, a nation traditionally dominated by cricket.

We explore how Snapchat has grown in the country’s digital advertising space, crossing Rs 100 crore in revenue by leveraging ...

A TAM report shows a 2% rise in celebrity-endorsed ads during IPL 18, with Ananya Panday overtaking Shah Rukh Khan. Film ...

Meta reported strong Q1 2025 results with $42.3 billion in revenue, fueled by ad growth and AI tools. Net profit jumped 35%, ...

We decode Meta's ongoing legal battle over its past acquisitions of Instagram and WhatsApp, while highlighting its ambitious ...