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Gaurav Gupta on how a re-release became a cinematic moment that needed no campaign, just the right film, at the right time, ...
Joy Personal Care’s IPL play with KKR is more than a sponsorship; it’s a bold push into men’s skincare, a smart blend of ...
The new stripped down chip is expected to be priced between $6,500 and $8,000, significantly lower than its restricted H20 ...
Users will still be able to access their existing encrypted messages but will not be able to send new ones during the pause.
As global mental health campaigns embrace emotional clarity and discomfort, can Indian advertising move beyond polished stories to truly connect?
GainTailwind Consulting's Rachita Vaid on how a dismissive question, "Why should I pay for you to get intelligent?" signalled ...
In this article, we take a look at campaigns from past years and this year that have challenged menstrual stigma and helped reshape the conversation around periods.
The suit, filed through Advocate Akshit Mago, also names comedian Kunal Kamra and Alt News co-founder Mohammed Zubair as ...
Yousuf Rangoonwala reveals how bold conviction, creative risk-taking and a purpose-driven strategy helped Nihar Shanti Amla ...
CaratLane's Chief Marketing Officer, Shaifali Gautam, talks about the brand’s approach to storytelling, media planning, and reaching new regions.
The platform will now begin automatically routing videos marked with a yellow icon for an additional review, which may involve human moderation.
Brooke Bond Taj Mahal Tea’s ‘Chai Bansuri’ installation created a sensory experience blending innovation, and sound through engineered precision.
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